|
Mission
MKenrich
was created based on the concept of individuals continuing to pursue their passions, hobbies, and interests. While many maintain
9-5's to make ends meet, their individual pursuit is alive from 6-12. The aspirations for each are boundless and unique
however universal in persistance. MKenrich designs are inspired by this notion of that endless pursuit of assertion and ambition.
Logo
The logo
itself was inspired by the 2 separate predominant working classes that exist today. The suit symbolizes the white-collar
worker commonly worn on a daily basis, while the mask, gloves, and torch reflects the blue-collar
worker. Although each has it's differential based on profession, both must coexist in the everyday world
to function as a whole, symbolically reflecting the indifference that goes unnoticed. This very concept dawned on the founders
of MKenrich since 2 of the founders were currently employed in a corporate institution while the 3rd founder was a full time
iron worker.

|